With EGO, we don't need to make a decision, they've given us both sexy and street in one outfit.
Know how you sometimes get to that point where you can't find anything to wear, even though your closet is filled to the brim with clothes? Or when everything looks the same so you think, what's the point of even going shopping anymore? No? Just us, eh? Well, either way, EGO makes sure we've got a selection of brands with everything from evening wear, to street wear to casual wear and they've just released a sexy AF shoot to prove it.
As the biggest multi-brand department store in Egypt of its kind, EGO opened its first branch in 2006. Some 13 years and 130 renowned international luxury brands to choose from later, the store is the young, fashionable millennial's go-to for when they've got a hot date or a party to attend.
Most recently, the shop has joined forces with some of Egypt's hottest influencers for a sick photoshoot where classic meets street.
Featuring the likes of Mohamed Mekawi, Hend Abdelhalim, Nayla Garana, Sarah Taha, Zain Al Masry and Omar Sherif, the shoot included brands like Fendi and Yves Saint Laurent and managed to seamlessly capture the character and personality of each influencer to a tee.
Combining different styles to create an outfit that works for any time of day, EGO's street fashion doesn't stray from the store's essence: affordable luxury.
With three locations in Galleria40, Heliopolis and Giza's First Mall, EGO also has five seasonal North Coast branches, in Marassi, Hacienda and Telal, as well as two in Porto Marina. Carrying a variety of high-fashion brands like Todd's, Tom Ford, Bottega Veneta, Valentino, Balenciaga and so much more.
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EGO is where you'll usually find us when it's time for our monthly shopping therapy. And they've just opened a branch in Mall of Egypt, where they've already also opened the first Dsquared2 concept store.
Check out EGO on Instagram.