Apple Music MENA Joins GOAST FLOWER to Spotlight Saudi Artists
Set to take place at Personage in Riyadh’s JAX District on October 21st, the event will gather musicians industry professionals to strengthen connections within the Kingdom’s growing music scene.

GOAST FLOWER – the creative label founded by Saudi singer-songwriter Tamtam – and its first initiative, the Saudi Music Community (SaMuC), are teaming up with Apple Music MENA for an event dedicated to supporting emerging Saudi artists. Set to take place at Personage in Riyadh’s JAX District on October 21st, the gathering will bring together musicians, producers, and industry professionals to strengthen connections within the Kingdom’s growing music scene.
The evening runs from 6 PM to 10 PM, beginning with a talk and presentation by Apple Music MENA, followed by a live jam session designed to encourage collaboration and creative exchange among attendees. The event is organised in partnership with The Fridge, Crystal Catering, and AVL Solutions, companies that have each played a role in developing Saudi Arabia’s cultural and creative infrastructure.
Entry is free and open to the public, though space is limited. Those wishing to attend can register through GOAST FLOWER’s official Instagram page.
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