Dawarha Sah Ep05: Sherine Kabesh Is Banking on a Cashless Egypt

For episode five, we sit down with Sherine Kabesh, co-founder of Flash, the Cairo-based payments startup aiming to make everyday transactions radically simple in a country where cash is still king.

Kabesh opens up about what it takes to launch a licensed fintech in Egypt’s high-stakes regulatory environment, the deep behavioral challenges behind building trust in digital payments, and why she believes culture, not just code, is the real unlock for financial change.

We talk product obsession, founder psychology, and the fine line between speed and sustainability. From behavioral economics to brand restraint, Kabesh shares what she's learned navigating Egypt’s most exciting payments market, and why asking the right questions matters more than chasing hype.

Hosted by government relations consultant Dania Ghoneim, Dawarha Sah is the go-to podcast for entrepreneurs, investors, and business leaders navigating Egypt’s evolving startup landscape.

🎧 Stream the episode now on Spotify or Anghami, or watch the full episode below.