LEVEL UP Sports Tech Innovation Expo to Be Held in Dubai This November

The LEVEL UP Sports Tech Innovation Expo, organised by Global MICE Organisation Limited (GMOLx) in partnership with the Dubai Sports Council (DSC), will take place in Dubai Harbour from November 27th to the 29th, 2025. The event is expected to draw more than 10,000 participants, including athletes, sports federations, startups, investors, influencers, and media professionals. LEVEL UP offers a window into the Middle East and Africa's expanding sports tech market, which is projected to reach $3.3 billion by 2030, with Dubai’s sports industry currently contributing around $2.5 billion annually.  "Launching LEVEL UP will provide an international platform that fosters a collaborative ecosystem to drive innovation, accelerate industry growth, and connect the full spectrum of the sports tech community," Eisa Sharif, Director of Sport Events Department at Dubai Sports Council, said. "Hosting LEVEL UP in Dubai will also offer global players access to a high-growth regional market, connecting them to talent, capital, and opportunity across the sports tech value chain.'' Attendees will engage with cutting-edge innovations across wearables, AI-driven analytics, immersive fan engagement, stadium security, training and rehabilitation, esports, and media broadcasting. The expo will feature solutions for mainstream sports like football, Formula 1, cricket, tennis, golf, and athletics, as well as advances in swimming, horse racing, extreme sports, and esports. The event also includes panel discussions, keynote speeches, live demonstrations, brand activations, and celebrity appearances, alongside community-centred side events such as padel, street football, and basketball tournaments. The expo will culminate in the LEVEL UP Awards, recognising impactful sports tech startups and innovations.