Oman Unveils 'Inspire Oman' Initiative to Attract Investment

A new initiative aimed at strengthening Oman's investment and tourism profile has been launched by the Oman Chamber of Commerce and Industry, bringing together a global promotional campaign, an international investors summit and a publication highlighting the country's business landscape.

Known as 'Inspire Oman', the programme will be rolled out in phases, beginning with a legacy publication before expanding into a Global Digital Impression Campaign and an international investors summit.

The initiative is designed to showcase Omani business success stories, promote investment opportunities across a range of economic sectors and present a broader picture of the country's investment environment to international audiences.

Alongside attracting foreign investment, 'Inspire Oman' also seeks to promote tourism by highlighting the Sultanate's economic achievements, entrepreneurs and nationally grown businesses.

According to the Oman Chamber of Commerce and Industry, the initiative aligns with Oman Vision 2040 by strengthening the country's investment profile, encouraging investor confidence and supporting long-term economic diversification.

The launch was held at the chamber's headquarters in Muscat, with representatives from the business community and entrepreneurs in attendance.