Saudi-Based Maison Safqa Raises $620K Pre-Seed From Global Investors

Saudi-based e-commerce platform Maison Safqa has raised $620,000 in a pre-seed round to expand its flash-sale model for premium and luxury brands. The round included participation from 500 Global through the Sanabil MENA 500 Accelerator Fund, alongside Saudi and international angel investors, including the founder of Ventes Exclusives, now part of Veepee.

Founded in 2024 by Lea Mehaweg, Estelle Nasr and Georgia Mehaweg, the platform runs time-limited campaigns across fashion, beauty and lifestyle, offering both public and invitation-only sales.

The model is designed to help brands move excess inventory without affecting pricing or brand positioning, by operating within a controlled sales environment.

Since launching in May 2025, the company says it has onboarded more than 50 regional and international brands, including Aigner, Lanvin, Liu Jo, Chantelle, Flabelus and Qormuz, and recorded more than 20x growth in gross sales within its first year.

Maison Safqa has also established partnerships with organisations such as Red Sea Global, Diriyah and Cenomi Real Estate.

The newly raised capital will be used to develop the platform’s technology, expand its brand network and support offline activations in Riyadh and Jeddah.

The company is targeting $2.5 million in cumulative sales within 18 months, alongside plans to scale to more than 100 brands and invest in personalisation and automated onboarding tools.