Egypt's Favourite Board Game '2ool Ameme' Has Reached New York

Homegrown board game 2ool Ameme has made it to the shelves of Manhattan’s most popular board game café, Hex & Company. Co-founded by Sarah Abouelkhair, Abdelrahman Khaled and Yasmin Ammar, 2ool Ameme marks its first international appearance, giving New Yorkers a taste of Egypt’s witty and satirical sense of humour along with the rest of the company’s line-up of super local tabletop games. 

Founded in 2020 as a solution to the boredom of quarantine, 2ool Ameme quickly became one of Egypt’s most popular gaming startups with their games 2ool Ameme and 2ool aw E3mel becoming national bestsellers. So far, the trio has sold more than 50,000 games in Egypt.