Saudi Reef Aims to Cultivate Two Billion Roses Annually by 2026

The Sustainable Agricultural Rural Development Program, also known as Saudi Reef, is launching an initiative to produce two billion roses annually by 2026. This would represent a substantial increase from the current output of approximately 960 million roses per year—a 34% rise over the past four years.

Saudi Reef supports over 400 farmers, particularly in regions renowned for rose cultivation such as Taif, Jazan, and Asir. The initiative aligns with the Kingdom's Vision 2030 objectives, focusing on food security, rural development, and agricultural efficiency. By promoting sustainable agricultural practices and empowering local farmers, the program seeks to reduce dependence on imports and boost exports to European and Asian markets.

To achieve these goals, Saudi Reef is implementing advanced agricultural technologies, including hydroponics, artificial intelligence, and smart greenhouse systems. These innovations aim to enhance production quality and water-use efficiency, addressing the challenges posed by the country's arid climate. Additionally, the program has introduced renewable-energy-powered desalination and climate-controlled technologies to overcome regional agricultural constraints.​

The initiative also emphasizes capacity building and knowledge transfer. During the Rose and Aromatic Plants Global Forum in Taif, Saudi Reef distributed 15,000 tissue-cultured seedlings to promote sustainability and boost production. The forum featured sessions on the challenges of Taif rose cultivation, the future of medical tourism in the Kingdom, and the role of artificial intelligence in enhancing product quality.​