ReQaf Just Put Coffee in a Tea Bag
Being introduced to Egypt for the first time, this new coffee format expands how and where coffee can exist.
ReQaf, an Egyptian specialty coffee brand, has just introduced NileBlend, a new line of coffee served in tea bags that can be made anytime, anywhere, with just some hot water. While ReQaf is already known for its multi- and single-origin drip bags, this marks the first time this new form of coffee is available anywhere in Egypt.
Developed from a blend of African coffee beans, Nile Blend isn't trying to replace other coffee formats, but instead make the beverage more accessible to all coffee fiends, whether they're at home, at work, or on the go--an expansion of how and where coffee can exist.
“Coffee in Egypt has always been deeply tied to habit and routine,” says Aly Khattab, Founder of ReQaf. “With Nile Blend, we wanted to introduce something new, but instantly relatable - a product that feels familiar in form, yet distinct in taste and intention.”
Nile Blend will be made available through ReQaf’s retail channels and website, and may just start showing up on shelves at your neighbourhood supermarket.
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