Beymen Brings Its Fashion Universe to LMD’s One Ninety in East Cairo

Window shopping is a dangerous sport when the window belongs to Beymen.

An Istanbul-born luxury department store, it has spent more than two decades building a fashion following in Egypt, and now, with a new signing between LMD and Beymen, that following has a new place to shop: One Ninety in East Cairo.

For anyone who knows Beymen, this is not exactly a small addition. The brand brings together a seriously stacked edit of ready-to-wear, shoes, bags, jewellery and accessories, alongside its own Beymen collections and a roster of international fashion names. Its arrival at LMD’s work-and-play destination One Ninety adds that fashion fix to a world of offices, stays, restaurants and a growing cast of shops.

The result is an address where a meeting can sit a few doors down from lunch, lunch can sit dangerously close to a shopping detour, and that shopping detour can now involve a pair of Jimmy Choos you definitely did not come into Beymen looking for.