Egypt's Consumer Protection Agency Sets Rules for White Friday Sales

Egypt's Consumer Protection Agency (CPA) has announced regulations for the 2026 White Friday sales season, targeting misleading advertisements and fake discounts ahead of November 27th. Retailers found violating consumer protection rules could face fines of up to EGP 2 million or twice the value of the product involved, whichever is greater.

Under Consumer Protection Law No. 181 of 2018, retailers must clearly display prices before and after discounts, specify the actual percentage reduction and state the duration and conditions of promotional offers. The requirements apply to physical stores, e-commerce platforms and advertisements on social media.

Online sellers must also provide accurate information about product specifications, warranties and additional charges before purchases are completed. Consumers retain their legal rights to return or exchange goods during sales periods, and retailers cannot restrict these rights because an item was purchased at a discount.

The agency will monitor advertisements and promotional campaigns through a central operations room and its advertising observatory. Businesses organising promotional competitions must notify the agency at least three days before announcing them, while all sellers must issue invoices free of charge.