ROBINSON is a New Adults-Only Club Resort in Soma Bay

A holiday in Soma Bay can look very different depending on what you're after. Some prefer a busy itinerary, others would rather leave their fate to the sea, and then there's the question of whether a holiday is really a holiday without the kids. ROBINSON, TUI Group's premium holiday club brand, is catering to different answers with plans for a second resort in Soma Bay - an adults-only property with around 250 rooms. Set to open in 2029, the news was sealed with a signing at the the World Travel Market in London, between Soma Bay Group CEO, Ibrahim El Missiri, and CEO of TUI Hotels & Resorts, Bernd Mäser.

Located around two kilometres from the existing ROBINSON Soma Bay, the new resort will focus on sport, culinary experiences, entertainment and relaxation. Its adults-only concept will offer a different take on the 'club holiday', while the existing resort will retain its 'For All' concept, welcoming guests across age groups.

The existing ROBINSON Soma Bay is also in line for a considerable makeover. Following the new resort's opening, the property will undergo a major refurbishment covering its guest rooms, reception and lobby, pool, spa and fitness areas, bars and theatre. Plans also include a new sports pool and Roby Club, alongside further upgrades across the resort.

This isn't the first time ROBINSON has brought different club concepts to the same destination. The brand already operates multiple resorts in the Maldives, Cape Verde, Türkiye and Fuerteventura, each catering to different holiday preferences.

With more than 50 years in the business, ROBINSON has developed its own take on the premium club holiday, bringing accommodation together with gastronomy, sports, entertainment and cultural activities. The brand currently operates 27 clubs across 16 countries, building its resorts around the idea that there's always more to hospitality than somewhere to sleep.