UAE’s Viral Wave Launches to Support MENA Artists

Viral Wave, a newfound music production and distribution company based in UAE, has recently launched, aiming to support artists and musicians across the Middle East and North Africa. From producing, promoting, licensing and distributing musical recordings across several online streaming platforms like Spotify, Deezer and Anghami, to YouTube management, Viral Wave provides music creators with 360 services to increase their visibility and reach beyond the region and position them on a global stage.

Through robust marketing strategies, promotional tools and digital solutions, the company seeks to amplify Arab sounds beyond the region and expand their reach worldwide, “Hitting the top is easy. Staying at the top is what Viral Wave helps artists do,” Medhat Karam, CEO of Viral Wave tells SceneNoise. “We aspire to help artists garner more revenues by distributing their music to a wider audience with less hassle, allowing them to focus solely on making music and nothing else.”

Since its inception, Viral Wave’s productions have garnered a total of over 55 billion views and streams across all streaming platforms. Out of that number, 8 billion streams were on YouTube, over 46 billion streams were on TikTok, and 371 million and 241 million streams were on Anghami and Spotify, respectively. “We aspire to be the catalyst that transforms the way people discover, experience, and engage with music while championing the power of genuine artistic expression,” Karam tells SceneNoise.