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British Beauty Brand REFY Has Officially Arrived in the Middle East
REFY has officially arrived in the Middle East, the British beauty brand synonymous with brushed-up brows and glossy lips.
Nov 04, 2025
Consider your soft-sculpt routine upgraded. REFY, the British beauty brand synonymous with brushed-up brows and glossy lips, arrives at Sephora Middle East with their staples that do the most with less.
Born in the UK and co-founded by Jess Hunt and Jenna Meek, REFY built its reputation on clever, edit-only essentials that streamline the routine. From brow gels, creamy skin tints and lip liners that shape without overdoing it.
Available online 1 November; in stores across the UAE, Saudi Arabia, Kuwait and Qatar from December 1st.
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