Elie Saab and H&M Are Launching a Collection in Egypt and the Gulf

H&M has named Lebanese couturier Elie Saab as its next designer collaborator, bringing embellished gowns, sharp tailoring and liberal quantities of sequins to the high street. The ELIE SAAB H&M collection will span womenswear, menswear, footwear and accessories, and launches in selected stores across Egypt and the Gulf, as well as online, on October 22nd, 2026.

“We are thrilled to announce this landmark collaboration with ELIE SAAB,” says Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear. “Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world.”

Founded in Beirut, Saab’s house grew from bridalwear into an international couture name, becoming known for the sort of red-carpet glamour ordinarily accompanied by security and a waiting limousine. The collection translates its signatures through fine lace, gradient sequins, monograms and shimmering separates, placing the decorative vocabulary of haute couture inside a considerably more accessible wardrobe.

“This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with,” Saab says. “Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman's life.”

The collection will also be available in Kuwait, Saudi Arabia, the UAE, Bahrain and Qatar.