Wednesday May 22nd, 2024
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Hadia Ghaleb Introduces Eclectic SS’24 Collection & Debuts Men’s Line

Matching couples are about to take over regional beaches this season.

Mai El Mokadem

Hadia Ghaleb Introduces Eclectic SS’24 Collection & Debuts Men’s Line

“What started as my personal journey has now connected with women worldwide.”

Dubai-based brand, Hadia Ghaleb Label, has launched their third swimwear collection for Spring/Summer 2024. The collection caters to both veiled and unveiled women, as we're used to, but with another exciting addition: men's swimwear. "It's about embracing diversity, style, and the joy of sharing moments together," Hadia Ghaleb shares exclusively with Scene Styled. United by their belief that everyone deserves to feel fabulous, the brand introduces this innovative collection to celebrate inclusivity and unity in fashion.

The Spring-Summer 2024 collection comprises six vibrant designs in twelve sets, accompanied by accessories such as oversized tote bags, cover-ups, belts, and instant hijabs and headcovers. "We are delighted to present an unmatched range of mix and match possibilities in our swimwear collection," Ghaled explains. Excitingly, the collection also introduces an entire new line of men's swimwear, with the intention of allowing couples and friends to effortlessly match on beach days or poolside adventures. "With our inclusive designs, men too can feel fashionable and comfortable, matching their loved ones on sun-soaked days by the beach."

Highlight pieces include the timeless 'Cinema' swimsuit, the vibrant ‘Granita’, 'Sorbet' and 'Flora' designs, reminiscent of summer blooms and refreshing sorbets. This wide diversity in aesthetics is still tied together by the salty-sweet aura of summer and the brand’s design signatures. “It gives me pride and joy that my brand has been empowering modest women to feel confident and beautiful, revolutionising perceptions of modest swimwear and burkinis. Now, as we expand our vision, it's not just about women; it's about everyone.”

As a homage to her roots, Ghaleb selected the country's breathtaking coastline as the inspiration for this collection, showcasing a touch of Egypt on the global stage as Ghaleb aims for international growth. As part of its expansion strategy, the brand plans to inaugurate a new store and beach pop-up in New Alamein along Egypt's North Coast, alongside chic pop-up boutiques in Qatar and Saudi Arabia. Keep an eye out this May for a special surprise event on Tawila Island, Egypt, featuring sandy beaches, turquoise waters, and beloved influencers from the region.

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