From runway revivals to celebrity wardrobes, leather has reasserted its place as the season’s most enduring statement. But while much of fashion treats it as a seasonal return, Double A approaches it as a real foundation. This winter, Double A’s Winter / Urban Edge collection taps into that enduring pull, translating leather’s global resurgence into a collection rooted in craft and edge, somewhere between an industrial memory and a very current selfie.

Ayah Aboutera, one of the two sister founders behind Double A, grew up between cutting tables and curing hides in her father’s factory. Her father has been in the leather business since the late 70s at Leather Home, turning raw hides into “pure art,” as she calls it. That is the origin story that matters here and one that begins not on a moodboard in Paris, but with a child watching hides on hooks become something wearable.

Decades later, she and her sister Aliaa fold that memory into Double A, the label named after their two initials and built entirely around Egyptian leather. Every piece is made in Egypt, by hand, with more than five workers behind each garment, from cutting to studs to fringe.In conversation, Ayah still talks about leather’s tactility, stubbornness, and intimacy.

In many wardrobes, leather is still approached as a cold-weather consideration. First cold night, everyone drags out the same black jacket.

Double A is politely over it.

“At Double A, we approach leather and suede as more than functional winter staples,” she tells SceneStyled. “We treat them as expressive materials that can elevate a look year round.”

At the core of the Urban Edge collection, leather is not an outer layer thrown on top to survive December. It is the outfit, the sentence, the accent. The FW25 collection plays with reduced, modern forms and an easy sense of versatility, designed to live in rotation rather than wait for a season.

The collection’s core aesthetic is defined by its selective use of leather, presenting pieces with both stark uniformity and nuanced texture. Leading the offering are the limited-edition pieces in Ostrich Black, seen in both the structured Austin Leather Coat and the defined Gavin Leather Jacket.
These garments prioritize a clean, dark finish that establishes a confident silhouette. For a softened interpretation, the collection includes the Austin Leather Coat Washed Grey, where the material is given a more lived-in appearance. Complementing the leather's rigidity is the Gemma Suede Coat Beige, introducing a contrasting element of smooth drape and natural color. The architectural precision of the collection is further highlighted by details like Brianna’s stand-out anatomical paneling, which ensures each piece follows the body's natural lines for a precise fit.

It is a collection that understands a climate where winter lasts three weeks and Instagram lasts forever.
Ayah describes the starting point behind the brand as “the desire to curate pieces that truly embody Double A’s identity by blending our signature classics with refined leather craftsmanship.”

You see it in the way pieces are built to work with what you already own.: jackets that can go over a hoodie, a dress that can sit under a big coat, a bag that can do office and midnight bar in the same day.
If there is one piece that sums up Double A’s current brain, it is the Brianna Oversized Jacket.Ayah calls it “the natural evolution of our iconic Brianna family,” one of the label’s core classics.

It is also one of the pieces that has already started travelling. On the brand’s Double A Lovers page, you see global faces in Double A: Camila Coelho in Brianna, Ginevra Mavilla in an ostrich coat, Kalyn Rodriguez in the Ayla jacket, and a lineup of stylists and content girls in Attalea vests, Dominic coats and Jason shorts.
From the outside, the collection looks settled with the shapes clear, the surfaces controlled, the decisions already made. But what lands on the rack is only the final version of a much longer process. “The biggest challenges always come during the sampling phase,” Abutera admits. “It’s a long, meticulous process that requires intense attention to detail, constant adjustments, and patience to get every fit, proportion, and finish just right.”

For the suede coats especially, she describes a process that starts with pattern work and drags through multiple sample rounds until the coat sits exactly right on the body. Then comes fabric selection, precise cutting, stitching, finishing, and then, annoyingly, more refinement. This is where the brand’s family background in manufacturing flexes.
Cairo moves fast in all the wrong ways. Traffic, gossip, trends. Clothing often follows suit: new, loud, disposable but Double A wants to do it differently. The label talks openly about slow fashion, longevity and “no leather wasted” policy, turning dead stock and scraps into small accessories that give the material a second life. Since 2024, leftover leather becomes charms, belts, bags.

Once the construction and process fall away, the collection ultimately comes down to who it is meant to be worn by. “A woman that is confident, expressive, and unafraid to stand out. Someone who values quality and appreciates pieces that speak without trying too hard.”

It’s the woman who throws a long leather coat over sweatpants to buy coffee and still looks like she might be heading to a casting. The one who wears a fringed vest to a family gathering and refuses to explain it to any aunties.