Proceeds From New Alamein Festival Will Go to 'Haya Karima' Initiative

The United Media Services announced that the net proceeds from the New Alamein Festival, a season-long festival bringing some of the biggest concerts and sports events to the North Coast, will be donated to the Egyptian government’s ‘Haya Karima’ initiative to improve infrastructure and quality of life in rural areas.

The festival features performances by world-renowned artists including Russ, Mohamed Mounir, Tamer Hosni, Ragheb Alama, Nancy Ajram and more.