MIP & C-S Renew Partnership Transforming Creative Economy for 3rd Year

Misr Italia Properties (MIP) and Creative Summit (C-S) celebrated the renewal of their strategic partnership for the third consecutive year with a dinner event at Otto in Garden 8, New Cairo. The collaboration highlights both organisations’ shared dedication to nurturing MENA's creative economy, while celebrating a decade of work by C-S. Over the past two years, MIP has played a key role in hosting C-S as a strategic partner and host at Cairo Business Park, East Cairo’s hub for entrepreneurship and innovation, underscoring the partnership’s contribution to the region’s creative landscape.

Creative Summit, founded in 2014, has been a pivotal platform for bringing together creative minds from across the MENA region and beyond. Under the pillars of Connect, Entertain and Educate, the summit has provided a space for talent to explore innovations, exchange ideas, and advance the creative economy. The summit has stimulated local engagement and fostered networking opportunities, enabling businesses and creatives to showcase their talents and ideas. This year, under the theme ‘Impact Beyond Years’, the event will reflect on a decade of achievements, highlighting the lasting influence of creativity in shaping society. Cairo Business Park will also be hosting the People's Choice Awards for the first time this year.

The dinner also served as an opportunity to thank the success partners who have supported both Creative Summit and Misr Italia Properties in their missions. Key figures from both organisations, including Mai Salama, Founding Partner of Creative Summit, and Karim El Assal,  CEO and Managing Director of Misr Italia Properties, gave speeches that looked back on the history of the summit and what they hope to achieve in the future. The partnership is gearing up for a three-year renewal to help fulfil this vision, with details to be revealed soon.