Egypt’s Raya Ventures Backs UK AI Firm Pidima in First Investment

Raya Holding for Financial Investments has officially introduced Raya Ventures, its corporate venture capital arm, alongside its first investment in Pidima, a UK-based enterprise AI software company founded in 2024. Established in 2025, Raya Ventures invests in early-stage AI and fintech startups from pre-seed to Series A, extending Raya Holding's investment activity into the startup sector.

With an Egypt-first approach and a wider focus on the Middle East and Africa, Raya Ventures also backs international startups whose technologies can serve these markets. Its mandate extends beyond funding, connecting founders with Raya Holding's industry expertise, business network and operating companies, with the aim of providing strategic guidance and opportunities for commercial partnerships.

Pidima's investment marks Raya Ventures' first move into enterprise AI. The company develops software to help businesses manage complex operations through two platforms. Workflow coordinates processes across existing systems, supporting decision-making, task management, approvals and execution. Lifecycle connects the stages of product development, from requirements, design and architecture to code, testing and compliance, giving teams a clearer view of how changes affect the wider product.

The investment brings Pidima into Raya Ventures' portfolio as it looks to expand its presence in Egypt and the wider region. For Raya Holding, it establishes an entry point into enterprise AI through a venture arm designed to pair early-stage investment with access to the Group's business ecosystem and regional reach.