Oman-Based Adtech Startup Mubashir Secures Funding From ITHCA Group

ITHCA Group, an Omani investment group dedicated to supporting the technologies of the 4th industrial revolution, has recently invested in Mubashir, an Oman-based digital out-of-home (DOOH) advertising network, which aims to support the company's expansion efforts into new markets.

This investment from ITHCA will not only facilitate Mubashir's growth plans but also bolster its technological advancements. Mubashir's core objective remains providing clients with highly effective and comprehensive advertising solutions, not just within Oman but also across the wider region.

“Advertising Technology is changing rapidly, innovative AdTech companies in this space are leveraging data analytics, automation and A.I. to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers,” Ameer Al-Alawi, Group Director Investments at ITHCA Group, tells StartupScene. “We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”

Mubashir's digital platform boasts extensive reach, connecting with millions of individuals throughout Oman via strategically positioned digital screens. Through this network, Mubashir offers diverse advertising formats that harness the power of smart data and analytics. These capabilities enable the delivery of precisely targeted campaigns, yielding measurable outcomes for advertisers.

Additionally, Mubashir's focus extends beyond traditional advertising to include infotainment communication, ensuring engagement with various consumer segments. This investment from ITHCA marks a significant step for Mubashir, positioning it for further success in the dynamic DOOH market.