UAE F&B Supply Chain Startup Kaso Raises Investment from Y Combinator

Newly rebranded Kaso is spearheading the digital B2B ordering process by connecting food suppliers to their respective restaurants across the UAE and KSA. With a fresh design and a newly orchestrated visual identity, the UAE-based startup previously known as Elkaso provides a just-in-time stock management system that brings restaurants in contact with suppliers for on-demand and last-minute orders. 

Having recently elected Frank Biedka, former CTO of chief e-commerce enterprise Zalando, to lead its tech department, the rebrand - alongside their workforce expansion - mirrors the industry’s fast-paced evolution. 

“Biedka’s extensive experience in driving innovation through technology aligns perfectly with Kaso’s mission to revolutionize, digitize and simplify the food supply procurement process,” Manar Alkassar, co-founder of Kaso, says. “I am excited to welcome a tech leader in the industry to continue taking Kaso on our path to reach $300m in GMV by the end of this year.”

The enterprise’s latest company expansion follows a recent influx of funds from Silicon Valley-based accelerator, Y Combinator. With a highly regulated and prestigious acceptance rate, the global startup accelerator has a myriad of conglomerates under its belt including Airbnb, Reddit, and Dropbox.

Initially funded by a pre-seed round in 2021, and with over 3,500 restaurants, suppliers, and partners under their belt in the UAE and Saudi Arabia alone, Kaso has shown tremendous growth - around 10x since their initial launch to be exact - over the past eight months.