ValU Secures CBOJ Nod to Launch BNPL Services in Jordan

Egyptian fintech Valu has received preliminary approval from the Central Bank of Jordan to roll out its Buy Now, Pay Later (BNPL) services in the Kingdom — a key milestone in its regional expansion strategy following its recent listing on the Egyptian Exchange.

Driven by Jordan’s growing appetite for flexible, accessible financial tools, Valu is entering a market primed for digital transformation and rising consumer demand. Its BNPL platform will allow Jordanians to split everyday purchases — from electronics to healthcare — into manageable instalments, aiming to ease financial pressure and broaden access to credit.

“Financial inclusion and innovation remain at the heart of what we do,” said Habiba Naguib, Valu’s Chief Market Expansion and Strategy Officer. “We’re here to support both consumers and merchants in transacting smarter and growing faster.”

To anchor its Jordanian debut, Valu has struck partnerships with local merchants and financial institutions and is actively hiring local talent to tailor its offering to the market.