'Creating’ Saudi: In Conversation With Khansa Abunaji

When Khansa Abunaji noticed a severe underrepresentation of women in the Saudi marketing industry, she decided to take matters into her own hands. This is how she did it.

In 2013, Khansa Abunaji saw a gap in Saudi Arabia’s marketing industry: the underrepresentation of women. Driven by a vision to change this narrative, she founded ‘Meshbak’, Riyadh's first 100% female workforce marketing agency.

In this exclusive interview, Khansa shares her journey from tackling industry obstacles to empowering women as creators, not just consumers. She reflects on the early challenges, including the lack of female role models, and how she now strives to be that beacon for aspiring female leaders in Saudi Arabia.

In this exclusive #SceneNOWSaudi series, 'Creating’ Saudi, we delve into the pioneers of the Kingdom’s vibrant creative landscape, exploring their innovations and, of course, their creative journeys.