From London to Cairo: Sanderson’s Return to Egypt With Design Emporium

Like poetry woven in silk and thread, fabrics tell stories of time, place and craft. When fabric meets furniture, a simple wooden chair becomes a storyteller, a sofa transforms into a sanctuary. In the world of interiors, textiles are more than materials - they are echoes of artistry, draped in history and elegance. With Design Emporium recently acquiring the British Sanderson Design Group, Egypt’s interior design scene gains a new narrative; one of majesty  and timeless elegance.

“In 1992, when my mother Aziza Al-Tanani - may her soul rest in peace - founded Design Emporium, Sanderson Design Group was one of the brands we proudly represented,” Karim Molyneux-Berry, Managing director at Design Emporium, tells SceneHome. “Sadly, they left us in 2015, but bringing them back now is not just a great milestone; it’s a deeply personal one.”

Sanderson Design Group, a Royal Warrant holder, is home to six quintessentially British luxury interior brands: Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, and Scion. Each brand carries its own distinct character, and tells its own tale of craftsmanship, and design.

“Previously, we didn’t have Morris & Co. with us, but with this heartfelt reunion - welcoming the Sanderson family back - we’re thrilled to embrace Morris & Co. as part of our own Design Emporium family here in Egypt,” Molyneux-Berry explains.

Honouring the legacy of English master of textiles and Poet William Morris, Morris & Co. brings the warmth of English country houses to the Egyptian home. Picture a dark olive-green velvet sofa, nestled against the iconic ‘Strawberry Thief’ wallpaper, its cushions echoing the same storied print. Or envision yourself in a quiet corner, gently swaying on a wooden chair upholstered in the lush green leaves of ‘Willow Boughs Weave’, reading your book with a nice warm cup of tea. These fabrics are fragments of poetry, transforming a house into a haven where the dwelling itself is an art of its own.

If Harry Potter and Narnia are your midnight escapes, then Clarke & Clarke’s Mythica collection is your portal. Quetzals soaring through emerald canopies, mythical beasts prowling in golden hues, and underwater utopias unfolding in deep, cerulean blues - each fabric and wallpaper tells a tale of wonder. With phoenixes rising, tigers lurking, and unicorns wandering through an enchanted dreamscape, Mythica transforms any space into a cabinet of curiosities, where every glance feels like turning the page of a forgotten myth.

Beyond the enchanted and fabled, Clarke & Clarke’s Metropolitan collection takes a strikingly different turn - one that echoes the bold rhythms of the urban landscape. Here, modern fabrics and wallpapers embrace dramatic noir tones, capturing the sleek energy of a penthouse in the heart of London or the sculptural fluidity of Frank Gehry’s Beekman Tower in Manhattan. Silver blues and deep greys weave through abstract, sometimes geometric patterns, set against warm beige and sandy backdrops, turning walls into canvases of contemporary artistry.

With a soft, plastered twist, Harlequin embraces hues that dance like mist. Less bold yet full of cheer, its colours shine both bright and clear. The Prism Plains collection bursts with vibrant delight, radiating plain yet lively hues. Meanwhile, the Kasuri Fabrics collection evokes Japanese artistry through subtle, woven textures. Then comes Salinas, elegance untold, where nature meets the glamour of 1920s gold, with nine exquisite wallpaper designs evoking quiet, timeless charm.

Sanderson’s Indoor Outdoor collection weaves a botanical haven, blurring the lines between home and garden. Greens, blues, and oranges entwine in a fresh, sunlit palette, where nature lingers, and spaces breathe. Meanwhile, the Disney Home x Sanderson wallpapers bring childhood classics to life. From the whimsy of ‘Alice in Wonderland’ to the quiet charm of ‘Bambi’ and the magic of ‘Peter Pan’, every wall becomes a storybook. And for those with a soft spot for honey, ‘Winnie the Pooh’ arrives in serene greens and blues, transporting you into the Hundred Acre Wood.

“Re-acquiring the Sanderson Design Group is a pivotal step, not only strengthening our market presence but also ensuring that we continue to bring exceptional, high-quality products to our valued clients and design enthusiasts,” Molyneux-Berry says.

Photography Credit: Sanderson Design Group