Breitling Opens New Boutique in Riyadh's Roshn Front

Breitling, the iconic Swiss watchmaker, has opened its fifth boutique in Saudi Arabia, and its third in Riyadh, at the Roshn Front Shopping Centre. The boutique reflects Breitling's distinctive industrial-loft design, seen in its 260 global locations.

A highlight of the boutique is the region's first outdoor terrace lounge, designed with a beach-inspired ambiance, where shoppers can relax and enjoy a drink. Inside, the modern-retro aesthetic is showcased through a mix of vintage and contemporary decor.

Visitors are welcomed by a striking yellow grid panel featuring the Breitling 'B', leading to a coffee bar and indoor lounge. Unique wall-mounted propellers, surfboards, and artefacts guide guests through Breitling's Air, Sea, and Land watch collections, culminating at the Breitling Watch Bar, where customers can try on their timepieces.