From Istanbul to Cairo: Arzum’s Decade of Turkish Coffee Innovation

Walk into almost any café in Egypt — Abu Auf, Cilantro, or even a hotel lobby — and you’ll likely see the same ritual unfolding. Cups of rich, foamy Turkish coffee being poured from a sleek machine that has quietly redefined how Egyptians enjoy one of their oldest traditions. That machine is the Arzum OKKA, a piece of technology that has become part of the country’s daily life for the past decade. When New Star became the exclusive agent for Arzum and Arzum OKKA in Egypt in 2015, the goal was to bring a heritage drink into step with contemporary living. Turkish coffee has always been an anchor of hospitality and conversation, though its preparation — slow, meticulous, and often reserved for practiced hands — did not always suit fast-paced routines. The arrival of Arzum OKKA’s fully automatic Turkish coffee machine, the first of its kind in the world, changed the equation. Brewing coffee in as little as 80 seconds, pouring directly into the cup, and even cleaning itself, the machine preserved the cultural essence of Turkish coffee while making it accessible at the touch of a button. Homes, cafés, and restaurants could now serve authentic coffee quickly and consistently, with the same rich foam and aroma every time. What once demanded patience became part of everyday convenience. Over the past ten years, this small innovation had helped Turkish coffee become more widely consumed than ever before, appearing on menus where it once felt impractical to serve. Families have integrated it back into their daily lives, while cafés and hotels have been able to keep pace with demand without sacrificing authenticity. The Turkish coffee machine remains the centerpiece of Arzum OKKA’s presence in Egypt, but the story has expanded. The company has introduced machines for matcha, French coffee, and milk-based drinks, all designed with the same ethos: to simplify the ritual while keeping the experience intact. From the beginning, New Star also invested in reliability, establishing a dedicated service center to reinforce trust with customers. That approach has helped Arzum OKKA evolve from a single product into a name that consumers associate with consistency and innovation, whether at home or in high-traffic venues. A decade on, millions of Egyptians drink from an Arzum OKKA every day.