Inside The Oldest Flower Shop in Alexandria
This is the florist that catered to Egypt’s golden age of cinema and music.
Delicately planted amidst the sidewalks of Alexandria is a quaint little flower shop that has played a significant role in the lives of many celebrities. Founded by Greek expat Abdo Morsi and his Egyptian partner Hamido, the shop's essence and name - Au Pavillon de Florelle - remained unchanged even after Abdo Morsi returned to his home country, leaving behind a timeless legacy that still captures the hearts of locals and visitors alike.
Au Pavillon de Florelle offers a glimpse into a bygone era of timeless beauty and sophistication. From legendary actresses Faten Hamama and Souad Hosni to renowned musicians like Farid El Atrash and Abdel Halim Hafez - who used the store as a set in his 1954 movie 'Mawed Maa' El Saada' - the shop's clientele list is akin to a guidebook to Egypt's golden age of cinema and music.
One can only imagine the glamour and elegance that must have filled the shop's interior during the 1950s and '60s. The air perfumed with the sweet scent of fresh flowers, the soft hum of chatter from famous clients and their admirers, and the delicate rustle of leaves from the bouquets being prepared all created a uniquely refined atmosphere that is unmistakably Alexandria.
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