Mattel & SEVEN Launch Hot Wheels Electric Karting Across Saudi Arabia

If you were ever the kind of kid who had a shelf full of pocket-sized Hot Wheels cars, or perhaps know one who is totally psyched to race one on their winding plastic tracks, then you better put on your seatbelts because Saudi Arabia’s Hot Wheels scene is about to get larger than life! Saudi Entertainment Ventures (SEVEN) and global toy company Mattel are teaming up to launch Hot Wheels e-karting tracks in six Saudi cities, bringing the thrill of the race track to the public.

“This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement,” Josh Silverman, Chief Franchise Officer at Mattel, said. “More than just an e-karting experience, it's a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with SEVEN to bring ‘Hot Wheels’ across the Kingdom.”

With SEVEN investing over SAR 50 billion to develop 21 entertainment hubs across 14 cities, both kids and adults will soon be able to experience the excitement in Riyadh, Makkah, Taif, Al Madinah, Tabuk and Jazan.