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PR Pioneer Maha Abouelenein’s Debut Book Helps You Own Your Future

From the essential practice of staying low and keeping moving to the art of being a value creator and embracing a growth mindset, Aboulenein's insights are practical and transformative...

Cairo Scene

PR Pioneer Maha Abouelenein’s Debut Book Helps You Own Your Future

With over three decades of experience, renowned communications expert and entrepreneur Maha Abouelenein has penned a book that divulges her secrets to success. The ‘7 Rules of Self-Reliance’ promises to help you “survive and thrive the inevitable, fast-paced changes that have created new ways of working and living.”

A visionary communications consultant, personal brand expert and Founder of ‘Digital and Savvy’, a global communication consulting firm with offices in both the U.S. and Dubai, Abouelenein used that same playbook to redefine success on her own terms. In the process, she helped launch some of the world’s largest tech companies in the Middle East from communications, policy and business development perspectives, including Google, Netflix, Udacity, Careem (Uber) and more. She supported the largest IPO and the largest acquisition in Egypt’s history at Orascom Telecom. She also built sports marketing programs and strategic partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf, and the NFL at consumer product giant General Mills.

Rooted in the powerful lessons of self-reliance first instilled by her father, and drawing on her rich tapestry of experiences - from overcoming personal adversity, to leading at the forefront of digital revolutions from America to the Middle East - she’s now teaching you how to invest in yourself and own your future.

The book is now available to pre-order on Amazon

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