People & Places Launches The Beach Clubhouse at The Med Ras El Hekma

The Med has opened its doors once again for the summer, inviting guests to step into a new pace of life along the shores of Ras El Hekma. This year, People & Places introduces The Beach Clubhouse, a multisensory hub that provides both weekday wellness and weekend events with market leaders like LA7, The Sage Experience and Al Zomra.

At the centre of this experience is Sensations, the North Coast’s first open-air wellness zone. Built for contrast and connection, it takes guests through heat and cold, a seaside sauna, rain showers, bucket splash, and ice plunge, all set against uninterrupted Mediterranean views.

Along the shoreline, multi-level sunbeds fan out across the sand, surrounding a new beach bar that shifts in energy throughout the day. The Sage Experience anchors the culinary offering, a coastal menu built around seasonal ingredients, served in a setting designed for long lunches, shared plates, and end-of-day wind-downs.

Fitness takes a front seat with outdoor sessions led by LA7’s coaches, blending performance with place. While The Beach Clubhouse is for the whole family, Clubhouse Jr., run by Al Zomra, offers a dedicated space for exploration, creativity and supervised play especially for the younger guests.

To open the season, The Med hosted a live performance by Naika, alongside a set by local favourite That Girl Sherry K, and a rotating lineup of DJs through sunset, the first of many gatherings planned across the summer.

With more collaborations and curated moments to come, The Med continues to carve out a new kind of coastal culture, reflecting the energy of its people and the landscape that holds them.