SODIC Invites Everyone to ‘Live More’ With Latest Visual Campaign

As John Lennon famously said in his 1980 hit ‘Beautiful Boy’, “Life is what happens when you’re busy making other plans.” One can spend so much time rushing around, grinding, striving desperately to achieve one’s goals, all whilst missing the point of it all - to live! As such, real estate developers SODIC are sending out an invite to ‘Live More’ and enjoy the everyday through their new brand statement, unveiled with a video campaign on all their platforms.

“At SODIC, we create places and communities where people can live more,” Ayman Amer, General Manager of SODIC, tells CairoScene. “Where people can make the most out of life’s moments and embrace all that life has to offer.”

This is the philosophy behind real estate developer SODIC’s fresh new brand statement, ‘Live More’. From childhood family moments playing in the garden or hanging out together on the sofa to holistic healthy workplaces and lively lifestyle locations, ‘Live More’ is a call to appreciate the beauty in everyday life - not just the big events that seem to define it, but every moment in between too.