Say Hello to the Emirates' First AI Virtual Family by Digital Dubai
Designed to reflect Emirati values and engage all age groups, the AI family uses virtual storytelling to raise awareness of digital services and promote dialogue on technology.
Digital Dubai has launched the world’s first AI-powered virtual Emirati family, a digital initiative designed to promote awareness of public services and support the emirate’s broader digital transformation strategy.
The virtual family will serve as a platform for delivering government messages in an accessible and relatable format. Characters are designed to reflect Emirati traditions while appealing to audiences of all ages, languages, and backgrounds.
The first character introduced - a young girl dressed in modernised traditional clothing - appeared in a social media video inviting viewers to vote on her name from three options: Dubai, Mira, or Latifa. Additional family members, including a father, mother, and brother, will be revealed in later phases to complete the household.
Each character will help explain and promote digital services in ways that resonate with younger audiences, using interactive storytelling and culturally grounded design. The project reflects Digital Dubai’s effort to make technology more approachable while maintaining a strong connection to the UAE’s heritage.
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