Primark to Open Mall of the Emirates Store on May 21st

Primark, an Ireland-based fashion retailer known for its affordable clothing and lifestyle products, is set to open a new store at Mall of the Emirates on May 21st, 2026, marking its third location in the UAE. The launch follows the brand’s earlier openings at Dubai Mall and City Centre Mirdif, forming part of a broader expansion across major retail destinations in Dubai.
The rollout is being delivered in partnership with Alshaya Group and mall operator Majid Al Futtaim. The new store will offer the brand’s range of fashion, beauty, homeware and lifestyle products, consistent with its existing UAE outlets.
The opening is positioned within ongoing redevelopment efforts at Mall of the Emirates, where recent additions include brands such as Skims and Ulta Beauty.
Located in Al Barsha, the new branch is expected to serve residents and visitors across surrounding areas including Dubai Marina and the Sheikh Zayed Road corridor.