Rita L’ouijdia Explores Rai & Latin Influences on New EP ‘H.U.B’

Rising Moroccan artist Rita L'oujdia has just unveiled her latest project, an EP titled 'H.U.B (Heart Under Blitz)'. This three-track release marks a more experimental follow-up to her 2019 debut 'Kontrol', showcasing a dynamic fusion of reggaeton, house and rai influences.

Rita has been a constant name in discussions about emerging talent within the Moroccan music scene. Since her debut five years ago, she has cultivated a brand that intertwines Moroccan authenticity with the lively pulse of Latin sounds. Her steady stream of singles has earned her a reputation and growing recognition among peers and audiences alike.

The sound of 'H.U.B' adheres to a cohesive thematic approach, merging diverse styles that flow  together. This approach results in an infectious energy that characterizes the EP. While the production quality is noteworthy throughout, it is Rita's performance that stands out. Her vocal prowess, rhythmic fluency, and emotive melodic phrasing take center stage.

On 'Perrio Triste', Rita navigates themes of love, heartbreak and frustration, switching between Spanish and Moroccan dialects. The EP’s second track, 'TODO', which was released as a single earlier this year, contrasts a vibrant intro with a more introspective and lo-fi soundscape., offering a subtle contrast to the intro track. The final track, 'FRIO', wraps up the EP on a serene note, showcasing Rita’s vocal prowess. Her expressive delivery complements the song's chilling, string-infused instrumental.

'H.U.B' is a strong progression from Rita L'oujdia’s debut, highlighting her growth as a songwriter and performer. This release solidifies her place as one of the most exciting independent artists in Morocco today.