The Rise of the Saudi Music Scene

The music scene in Saudi Arabia has undergone a massive transformation in recent years, evolving from a largely underground movement to a flourishing industry with international reach. In our new SceneNoise documentary, artists and industry pioneers reflect on this cultural shift, driven by significant government investment and platforms like MDLBEAST and XP Music Conference. These initiatives have provided a space for emerging talent, allowing creatives to push beyond societal boundaries and cultural barriers.

The documentary highlights the resilience of the underground scene, where artists once struggled to gain recognition, battling misconceptions about Arabic hip-hop and other contemporary genres. Now, with platforms like XP focusing on talent development, impact and innovation, Saudi creatives are gaining exposure both at home and abroad. Female artists, in particular, are finding mentorship and safe spaces through programs like Hunna, which aims to break through cultural barriers and support women in the arts.

As Saudi Arabia continues to invest in its entertainment sector, there's a growing sense of pride and optimism about the future of the arts. The documentary captures the sense of community that now fuels the scene, with artists and event organizers working to create an ecosystem that nurtures and legitimizes creative careers. The Saudi music and arts industry is poised for even greater growth, with the nation’s creatives eager to showcase their talent to the world.