Dubai-Based Label By Karen Wazen Drops ‘Love Me’ Jewellery Collection

Just in time for Valentine’s Day, Lebanese-British entrepreneur and fashion blogger Karen Wazen has unveiled the ‘Love Me’ collection under her namesake label, By Karen Wazen— a dreamy edit of heart-shaped charms, delicate gold chains, and lock motifs.

The collection itself is a curated edit of delicate heart-shaped charms, earrings, and bracelets. The collection plays on the language of love through its signature heart motif, reimagined in sleek, polished gold and soft pastel enamel. The Love Me Charms are an instant classic—heart-shaped charms in black, blush pink, gold and pearly white, to be paired with the collection’s dainty or thick chains. The matching Love Me earrings are crafted with a heart-shaped enamel base in the same colour options— a petite stud style framed by a soft 18K gold-plated outline.

Shot in a nostalgic, hyper-feminine pink paradise, the campaign captures Wazen herself enveloped in satin sheets, surrounded by mood boards of love notes and fashion muses. Every frame oozes romance in a playful Y2K aura—heart-shaped jewellery, glossy lips, and a retro pink telephone reminiscent of 2000s rom-coms.

The Love Me bracelets take a more effortless approach, with enamel hearts set on simple black elastic bands, designed to be stacked or worn solo. Adding a modern feel to the capsule, the Love Links Enamel Earrings are gold hoops accented by a sleek layer of black or white enamel. Whether you’re celebrating love or just indulging in a little self-gifting moment, these pieces hit the mark—sentimental but minimal.