Egypt’s Mazen Zaki Takes ‘Gozoour’ Back to Its Roots Across Egypt

When it comes to inspiration, Mazen Zaki looks both inward and outward. As the founder of Gozoour, his work is rooted in cultural storytelling, drawing from the layers of Egyptian identity. Over the years, he has collaborated with some of Egypt’s most exciting brands and entities, including Anghami, Azza Fahmy, Trzi, The Stahps, Defacto, and Maison Saedi.

A fashion graduate from MSA University, Zaki has spent the last five years styling, three years art-directing, and two years designing. For Zaki, Egypt has always been central to his vision, but not in the way most expect. "Everyone sees pharaohs, but I see Upper Egyptians—the evolution of pharaohs," he explains. His work embraces this modern evolution, weaving Egyptian heritage into his styling through silhouettes, textures, and subtle details. "I like to use style to embody different characters, always with an Egyptian twist."

Right now, he’s knee-deep in his Spring/Summer 2025 collection, inspired by a John Launois photograph of Upper Egyptian women crossing the water.

In this Scene Styled selects, Zaki curates five looks inspired by different Egyptian cities and towns, each reflecting its distinct culture and aesthetic.

Look One | The Roots of Alexandria

“Think of this look as a modern-day ‘Ebn Hamido’,” Zaki tells SceneStyled.

Gozoour | Black and Silver SedaryGozoour | Galabeya Pants in GreyGentle Monster Glasses | Atomic 02B Rectangle Frame GlassesFuji Film | Water Proof CameraDouble A | Oversized Leather Bag in Washed BrownDouble A | Beckett Leather Waist Belt in BrownMarsell | Zip Up Leather BootsJacquemus | Le Bob De-Nimes Bucket Hat

Look Two | The Roots of Suhag

“An Upper Egyptian woman without flowers? Impossible,” Zaki explains. “For this look, I wanted to capture their silhouette—graceful, structured, and, of course, topped off with blooms.”

Gozoour | El Lafa TopMaje | Full Midi SkirtJennifer Behr | Tibby Floral Drop EarringsJimmy Choo | Amita 45mm FloralDolce&Gabanna | Dolce Box Rose Motif Tote BagOkhtein | Snake Rod Swirly RingOkhtein | Rosary Stones RingOkhtein | Snake Rod Ring

Look Three | The Roots of Fayoum

“Whenever I see an Upper Egyptian woman draped in layers of black, accented with glimmers of gold, it feels like Egyptian royalty.”

Rotate Birger Christensen | Flower-Mesh Maxi DressBaruni | Roses CapeIA London | Floral ScarfAzza Fahmy | Haneya NecklaceAzza Fahmy | Ghalia EarringsMarsell | Pointed-Toe Flat Leather Mules

Look Four | The Roots of Port Said

“For me, Port Said is all about fishing and thrifting, so I wanted to channel that into a fisherman-inspired look with a thrifty charm,” he reveals.

Versace Barocco | Sea Ribbed Tank TopGozoour | Galabeya PantsBode Sea | Rig Tote BagBordallo Pinheiro | 'Peixes' fish tureenCamperLab | Venga Pointed-Toe Ankle Boots

Look Five | The Roots of Aswan

“When I think of Aswan, two things immediately come to mind: colors and shapes,” Zaki unveils. “This look plays with both, capturing the vibrancy of the city.”

Anippe | Suly Blazer

Anippe | Freesia TopMonse | Belted Criss Cross Leather Mini SkirtTraditional Aswan Market | Colorful Aswan HatMarine Serre | Shamanic Moon-Shaped Single EarringGuidi | 788ZX Ankle Boots