Egyptian Actress Salma Abu Deif Joins Loewe’s 180th Anniversary Campai
Loewe’s anniversary film just casted a very familiar face.
Loewe is marking its 180th anniversary with a new campaign film that brings together artists, actors and longtime collaborators of the House.
Among the cast is Egyptian actress Salma Abu Deif, appearing alongside Sissy Spacek, Gisele Bündchen, Julia Garner, Kara Walker and Kara Wai.
Created as part of the brand’s anniversary celebrations, the film reflects Loewe’s 180-year history and longstanding focus on craftsmanship, a tradition rooted in its origins as a leather-making collective in Madrid.
Abu Deif’s appearance continues her recent appointment as a regional ambassador for the Spanish fashion house. Most recently, she wore Loewe to the premiere of her film Izma and has appeared in the brand throughout recent editions of Paris Fashion Week.
