Egyptian Lifestyle Brand ‘Not Toys’ Drops Playful Capsule Collection

You’ve likely seen them all over Instagram, you’ve potentially toyed with them on your friends’ shelves, but you’ve definitely snagged a picture with them at 5A by the Waterway. Not Toys, the playful masterminds behind Fudge, Gigi and their cousins, the larger-than-life collectible ‘toys’ taking over Cairo, have decided to toy around in a brand new playground: fashion.

Launching their very first fashion capsule collection, Not Toys sought to give its signature mascots a wardrobe haul. The collection comprises a series of comfy streetwear; with not-so-basic basic hoodies, sweats, and loungewear pieces emblazoned with sketch artwork showcasing Not Toys’ collectibles (with a few mathematical equations scribbled throughout because this is science, people.)

“At its core, Not Toys is a lifestyle brand that extends beyond collectibles and sculptures, we’re now actualising that with our very first clothing drop.” Ahmed Khalifa, Not Toys’ Art Director, tells SceneStyled. “It’s minimalist, cosy, and self-referential.” 

Though this capsule collection may be Not Toys’ first, it’s certainly not their last, yet further details remain under wraps, safely guarded by a certain Fudge and Gigi.