Italian Brand Acqua di Parma Opens First Boutique in Saudi Arabia

From the sun-drenched land of Italy, fragrance, lifestyle, and cosmetics label Acqua di Parma has opened its first boutique in the Kingdom of Saudi Arabia. Nestled in the heart of Riyadh Park, this new location builds on the brand’s expansions in the UAE and Qatar, joining a network of international destinations including Milan, Rome, Paris, Miami, as well as stores in China, Taiwan, and Japan.

Spanning 54 square meters, the boutique immerses visitors in the brand’s celebrated Arte di Vivere—the art of Italian living. Every detail reflects Acqua di Parma’s Italian heritage, from a fresco and arch-shaped bays inspired by traditional Italian architecture to Art Deco accents echoing the iconic Colonia bottle, and a serene fountain.

The boutique offers more than fragrances, featuring a dedicated enclave for its home collection, including Cube candles and other home accessories. Adding a personal touch to the luxury Riyadh experience, the store introduces an interactive engraving service to create bespoke gifts.