UAE-Based SaaS Startup Seez Secures $4.2M Investment for US Expansion

Seez, a UAE-based automotive software-as-a-service (SaaS) startup, has secured $4.2 million in funding from undisclosed investors to drive its expansion into the US market. Founded in 2015 by Tarek Kabrit and Andrew Kabrit, Seez specialises in providing software solutions designed to enhance customer experiences and boost sales for car dealerships and original equipment manufacturer (OEM) regional offices.

Operating across 16 global markets, including the UK, Australia, South Africa and the GCC region, Seez has gained prominence for its use of AI in the automotive sector. The company's product portfolio includes Seezar, an AI chatbot aimed at transforming customer interactions, as well as a suite of AI-powered SaaS modules tailored to meet the specific needs of automotive businesses.

"As pioneers in bringing AI technology to the automotive sector, this investment underscores our commitment to innovation and disrupting the status quo,” Tarek Kabrit, CEO of Seez, tells StartupScene. “We're excited to capitalise on our momentum, develop our product offerings, and push the boundaries of automotive solutions.”

The $4.2 million investment will support Seez's efforts to break into the US market, a move seen as the next significant phase of growth for the company. The US automotive industry presents considerable opportunities for specialised SaaS providers, particularly those leveraging AI to improve efficiency and customer engagement.