AIM Technologies Reveal Which Ads, Shows & Series Won Ramadan 2025

As we inch towards the final stretch of Ramadan, the season’s entertainment marathon is nearing its finish line. Dramas are delivering their final plot twists, talk shows are turning up the heat with last-minute revelations, and high-profile ad campaigns are making their last push for one more purchase or donation.

Yet, as the Holy Month reaches its conclusion, it leaves us with one nagging question, which quickly turns into heated debate: Which ads, series, and shows truly stole the spotlight this year?

Fortunately, AIM Technologies—a leading AI powerhouse in the MENA region—has the answers. Now in its fifth edition, AIM’s Ramadan Media Tracker—originally designed for brands and media professionals—has become a must-have for anyone eager to decode the season’s biggest trends. Powered by AIM Technologies' proprietary tools, this AI-driven report dives into audience engagement, content preferences, and advertising impact across TV and digital platforms.

What makes this report so powerful? It’s not just numbers—it’s a deep dive into what really got people talking. AIM Technologies combines insights from a research sample of 3,000 participants with advanced social listening, analyzing a staggering 3 billion interactions across Facebook, Instagram, X, and TikTok. Using AI and cloud computing, it sorts through every like, share, comment, and view to reveal which ads, shows, and series truly won Ramadan.

In short—it tells you which shows your peers couldn’t stop talking about, which ads actually convinced your parents, and which series are now worth some belated binging.

The Ads That Took Over Ramadan

When it comes to advertising, Ramadan is a high-stakes battleground where, year after year, brands pull out all the stops to capture even a sliver of the audience’s attention with their mini blockbuster commercials.But which jingles actually refused to leave our heads?

Vodafone: The Heart of Ramadan

When a campaign earns 1.2 million ‘Love’ reactions on Tiktok, it’s more than just an ad—it’s a feeling. Vodafone didn’t just win Ramadan’s most recalled and liked campaign; it won hearts.

e&: The Jingle That Took Over Social Media

Not all campaigns leave a lasting impact, but e&’s did—resonating so strongly that its jingle became one of the top three most-used audios on Instagram and TikTok, earning the telecom giant the highest positive sentiment of Ramadan.

Orange: The Undisputed Engagement Champion

470 million interactions. The most-used campaign song. The telecom brand with the highest positive comments. Orange didn’t just capture attention—it dominated conversations and rewrote the engagement playbook

Ahly Club: A Fan-Fueled Frenzy

With 25K comments on a single Facebook post, Ahly Club dominated engagement, sparking conversations across the platform. Even more impressively, it secured the highest number of positive comments, proving the power of loyal fans.

The Advertisement Underdogs

While telecom giants dominated the charts overall, Fresh managed to break through as the only non-telecom brand to secure a top-three spot in campaign recall, a rare feat in an industry where big-budget telco ads usually reign supreme.

The banking sector also had its moment, with HDB securing its place among the top three banking campaigns and Banque Misr earning the title of the most-liked financial campaign of the season. 

Finally, Al Qal’a Al Hamra proved that engagement isn’t just about numbers—it’s about conversation. With an impressive 25,000 comments on a single Facebook post, it generated the highest audience interaction among all Ramadan campaigns, keeping viewers actively engaged rather than just passively watching.

The Series That Had Everyone Talking

Ramadan dramas are a yearly tradition, but not all shows manage to keep their audience hooked from start to finish. Some start strong and fizzle out, while others sneak up and steal the spotlight as the season progresses.

‘Al Maddah’, which kicked off as the most-watched series of Ramadan, couldn’t maintain its momentum, slipping to third place by the second week. This opened the door for ‘Fahd El Batal’, which surged ahead to claim the top spot, followed closely by ‘Al Atawla’. This pattern isn’t new—every year, audiences start with returning favourites, only to drift toward fresh content as they look for something new to capture their interest.

But while dramas often dominate the Ramadan screen, this year saw an unexpected shake-up. The lighthearted family comedy ‘Ashghal Shakka’ managed to break into the top three, despite competing against the action-packed epics that traditionally rule Ramadan. A feat rarely achieved by its genre, the last time a comedy managed such success was with ‘El Kebir’, proving that audiences are ready for a shift in tone

The TV Show Shake-Up

For years, Ramadan TV has had one undisputed king: Ramez Galal, whose over-the-top pranks and high-profile guest appearances always placed him leagues ahead of any competition. But 2025 brought an unexpected twist. Mohamed Ramadan’s ‘Madfa3 Ramadan’ stormed onto the scene, breaking the status quo and securing second place—with a much smaller gap than usual behind Ramez. It’s the closest anyone has come to challenging his dominance in years, sparking the question: Could this be the beginning of a new era in Ramadan TV?

How People Watched Ramadan 2025

If there was ever any doubt that digital platforms are taking over, this Ramadan made it clear—traditional viewing habits have officially shifted. A staggering 70% of audiences watched Ramadan content through VOD platforms or social media, whether in full episodes or short, snackable clips. 

While TV remains part of the routine, the real peak viewership came after Tarawih prayers, when audiences settled in for their nightly entertainment fix. 

On average, viewers dedicated four hours a day to consuming Ramadan content, proving that whether on YouTube, TikTok or streaming platforms, the appetite for binge-worthy content remains stronger than ever.