MrBeast’s ‘Feastables’ Snack Brand to Fully Launch in Saudi Arabia

YouTube’s most subscribed content creator, Jimmy Donaldson—better known as MrBeast—is expanding his popular snack brand ‘Feastables’ into Saudi Arabia, with plans for full-scale distribution across the Kingdom by September 2025.

Alexandre Zigliara, CEO of Beast Industries—the parent company behind Feastables—confirmed the move, noting that while the products are already stocked in select Lulu Hypermarket locations, a broader launch is expected later this year. Saudi Arabia’s food and beverage market, valued at approximately USD 57 billion, is seen as a strategic growth opportunity for the brand.

Founded in 2022, Feastables has become one of MrBeast’s most successful ventures to date. The brand generated over USD 250 million in revenue in 2024 alone and is projected to surpass the YouTuber’s own channel earnings by 2025. Despite posting losses in recent years, Beast Industries is currently valued at over USD 5 billion.

Feastables marks MrBeast’s second major foray into the F&B industry. In 2020, he launched MrBeast Burger, a virtual restaurant chain operating through ghost kitchens across more than 2,000 locations globally. That venture ended in 2023 after Donaldson filed a lawsuit against Virtual Dining Concepts for alleged breach of contract, leading to the shutdown of the brand.

With Feastables now poised to enter the Saudi market at scale, the brand joins a growing wave of international F&B names looking to gain a foothold in the Kingdom’s expanding consumer economy.