‘Creating’ Saudi: In Conversation With Eman Al Osaimi

When Eman Al Osaimi identified a gap in the Saudi marketing industry for relatable content that appealed to the Saudi audience, she chose to forge her own path.

With eight years of marketing expertise, Eman Al Osaimi founded Lampaah, one of the Kingdom’s leading marketing and advertising agencies, and has been at its helm for seven years, driving the industry forward with innovative campaigns. Armed with a master’s degree in Mass Communication from the University of Central Florida, she has worked with top clients within the Kingdom and without.

After sitting down with us, Eman shares her insights on Saudi representation, the importance of creating relatable content, and her tireless pursuit of her dreams, highlighting the significance of passion and patience in the industry.

In this exclusive #SceneNOWSaudi series, 'Creating’ Saudi, we delve into the pioneers of the Kingdom’s vibrant creative landscape, exploring their innovations and, of course, their creative journeys.