Melanie de Souza on Telling AlUla's Story to The World

“The world is increasingly embracing AlUla, and it has been an absolute privilege to share its story with the world,” says Melanie de Souza, Executive Director of Destination Marketing at the Royal Commission for AlUla, tells #SceneNowSaudi.

It’s a story that has yet to be fully told, and a destination on the cusp of revealing its immense potential. In this #SceneNowSaudi interview, we speak with de Souza about AlUla’s global breakthrough and why, both personally and as a marketer, she has chosen to remain at the heart of it all.