Saudi Arabia’s Princess Noura on Building a Creative Scene That Works

What does it actually take to make a living from creativity? Talent is one thing, but having the right community around you, knowing how to price your work and protect your rights, and having the space to grow is a whole different story.

At the latest edition of the Creative Industry Summit at Riyadh's JAX District, Princess Noura bint Saud bin Naif Al Saud, founder and CEO of Rukun and co-founder of Al Mashtal, talks to SceneNowSaudi about how both organisations are helping strengthen the Kingdom’s creative scene. While Al Mashtal brings creatives together and gives them space to develop their work, Rukun looks at how the wider ecosystem can better support the people working within it.

In this interview, Princess Noura bint Saud bin Naif Al Saud talks about wanting to see creativity reach beyond studios, galleries and major cities, becoming part of everyday life across the Kingdom and allowing people to make a living from their creativity without having to leave the places that inspire them.