Dubai's Enhance Raises $18.2 Million to Expand Gym Software in US

GCC-based fitness software company Enhance has raised $18.2 million through equity investment from Global Ventures and venture debt from Stride Ventures.

Founded in Dubai in 2018 by Tarek Mounir, Enhance started as a service business before evolving into a SaaS platform for multi-site gym operators. Its software brings trainer scheduling, session management and personal training operations into one system, with a focus on high-volume gym networks.

Enhance entered the US in January 2025 and is now used across clubs operated by Crunch Fitness, In-Shape Family Fitness, UFC Gym and PureGym USA. The platform is present in more than 700 clubs globally.

In the GCC, GymNation is an anchor partner, with Enhance managing personal training operations across locations in the UAE, Saudi Arabia and Bahrain, while also operating in Qatar. Saudi Arabia is currently the company’s fastest-growing market outside the US.

The platform is also incorporating AI into the creation and automation of personal training programmes, while trainers remain responsible for direct relationships with gym members.