Jadwa Investment Acquires Majority Stake in Retailer Makhazen Alenaya

Jadwa Investment has acquired a majority stake in Makhazen Alenaya, a fast-growing Saudi retail chain, through its Jadwa GCC Diversified Private Equity Fund. The transaction supports Makhazen’s plans to expand across the Kingdom and reinforces Jadwa’s growing footprint in the regional retail sector.

Founded in 2019, Makhazen Alenaya operates 15 branches throughout Saudi Arabia and is known for its value-focused approach in the beauty and personal care space. The company offers a curated range of products through a multi-category, premium retail format designed to cater to evolving consumer preferences.

“Makhazen is a clear category leader in a fast-evolving retail landscape," Elie El-Khoury, Head of Private Equity at Jadwa Investment, said. "It pioneered value-driven pricing with premium customer experience, which sets it apart from traditional formats and positions it for significant growth. This investment reflects our strategy to back high-growth businesses with scalable, defensible platforms.”

This marks the fourth investment by Jadwa’s private equity fund, following previous deals with Gissah Perfumes, Blackspoon Group, and Tikkaway. The firm, which manages over USD 30 billion in assets, is positioning the acquisition as a strategic move to capitalise on Saudi Arabia’s modernising consumer landscape and ongoing economic reforms.