StartupScene & Madinet Masr Present: Tank Tales | Episode 1: Minimelts

Ahead of the highly anticipated launch of the newest season of the popular television show, ‘Shark Tank,’ which is set to premiere on October 1st, StartupScene has officially teamed-up with real estate pioneer, Madinet Masr, for a brand-new series.

‘Tank Tales’ catches up with some of the most memorable startups and innovative entrepreneurs who successfully secured investment after their appearances in the famous tank. In the inaugural episode, we have the unique opportunity to find out more about the remarkable journey of Minimelts and the transformative ‘Shark Tank’ appearance that quite literally changed everything for the company and its founder.

Life's simple and often overlooked pleasures are frequently the most important and deeply satisfying, and for entrepreneur Hany ElShenawy, that particular pleasure is the simple joy of ice cream. This inspiring and delicious story begins with ElShenawy’s efforts to successfully obtain the franchise license for Minimelts, an international ice-cream brand that has, over time, spread its cryogenic technology-made beaded ice-cream products to 30 countries across the globe. The real sweet-spot of El ElShenawy’s entrepreneurial journey, however, has come in his success at managing to create a completely new, world-class product that is proudly made in Egypt.

The impactful appearance on ‘Shark Tank’ has changed the entire course of ElShenawy and co’s trajectory. During his time in the tank, he sought to secure the crucial expertise and strategic guidance needed to take his new product, Melts, to ice-cream lovers not just across Egypt but also to new markets. ElShenawy’s vision and pitch captured the imagination of sharks, particularly Hamada Farouk and Ahmed Tarek, who quickly bought into the bold idea of introducing a significant new addition to Egypt’s thriving food and beverage industry. They saw the clear potential for it to become a potential standout in a market that is often seen as saturated with countless desert options.

But what about Minimelts, the man behind the brand, ElShenawy, and his new, 100% locally-made, and increasingly in-demand product? In the very first episode of ‘Tank Tales,’ we get the chance to find out how his ‘Shark Tank’ experience has truly impacted ElShenawy’s entrepreneurial journey and discover what his big plans are for the future of Melts.

Stay tuned for more episodes of ‘Tank Tales’ on StartupScene.